Invitation · GBC Johor Information Day

Business in Johor.How does it really work?Thursday, 14 May 2026

The Johor–Singapore Special Economic Zone promises to integrate two economies into one ecosystem. We've lived it. Spend a day with the German, Swiss and Austrian Mittelstand companies already on the ground — building, navigating, growing.

DateThursday, 14 May 2026
Time09:30 – 19:00
TransportBy chartered coach
HostGBC Johor
Why this day

Policies and PowerPoints tell one story. We'll tell you the other one.

Much is talked about the Johor–Singapore Special Economic Zone (JS-SEZ) — the joint initiative of the Malaysian and Singaporean governments to integrate two economies into a single ecosystem, unlocking cross-border trade and accelerating expansion across ASEAN.

As the German Business Council Johor, an association of German, Swiss and Austrian Mittelstand companies on the ground, we appreciate that hearing from people who actually run a business here is invaluably better than another policy briefing.

Unlike other forums, this is not about policy slides. It is about real conversations, real challenges, and real insights — from the people doing the work.

Building on the success of last year's edition, we have fine-tuned the programme under the patronage of the Ambassadors of the Federal Republic of Germany to Malaysia and Singapore, together with our partners, the Malaysian-German Chamber of Commerce (MGCC), the German Centre and the Singaporean-German Chamber of Industry and Commerce (SGC).

Who it's for

One day to visit — full of honest conversations.

This event is for German, Swiss or Austrian businesses in Singapore or Malaysia, and for anyone back home in the DACH region considering setting up in the JS-SEZ. Your chance for the deepest, most honest insights you'll ever get — Mittelstand to Mittelstand. No sugar-coating.

Programme

A day designed by operators, for operators.

Registration

DoubleTree by Hilton, Johor Bahru — 11th Floor.

Official welcome

Welcome by H.E. Silke Riecken-Daerr, Ambassador of the Federal Republic of Germany to Malaysia; Tuan Natazha bin Hariss, Chief Executive, JohorInvest; and Hannes Farlock, Executive Director of the Malaysian-German Chamber of Commerce (MGCC).

Meet your hosts for the day

Interactive deep dive with GBC

Real conversations with GBC members on what it actually takes to set up and run a business in Johor:

Government, regulations & licensing · Land, infrastructure & construction · Utilities, security & logistics · Set-up, financing & tax · Sourcing & sub-suppliers · People, people & people

1-on-1 with the experts

Dedicated time for in-depth, individual conversations on your specific situation.

Networking lunch

At our partner hotel, DoubleTree by Hilton, Johor Bahru.

Travel to site visits

Coach transfer from DoubleTree Hilton to the host companies in Senai.

Site visits

Choose one of four tours, matched to your industry interest. Each GBC member opens their doors to real operations and real lessons learned:

  • A · Alimex — Aluminium plates, cutting & services (raw materials & semi-finished inputs)
  • B · Bucher Emhart Glass — Machinery (assembly of glass bottle-making machines)
  • C · Luzi — Fragrances (ingredients for cosmetics, personal care & household products)
  • D · Equalbase — Distribution & Logistics (design and construction of warehouses and logistics centres)
See full site-visit details ↓

Sundowner

Networking and farewell at a relaxed surprise location — where the sun sets on Johor.

GBC winding-down dinner (optional)

Casual, self-pay venue nearby — for those who want to keep the conversations going.

Site visits

Four tours. Choose yours.

Four GBC members open their doors. Pick the one that best fits your industry — real operations, real people, real lessons learned.

A
Raw materials & semi-finished inputs

Alimex

Aluminium plates, cuts & precision services for manufacturing customers across ASEAN.

alimex.com.my
B
Engineering / Maschinenbau

Bucher Emhart Glass

World leader in glass-bottle-making — German-Swiss engineering, built in Johor.

emhartglass.com
C
Cosmetics · Personal care · Household

Luzi

Swiss perfumers serving global beauty and home-care brands.

luzi.com
D
Logistics · Distri-parks · Warehousing

Equalbase

Design and construction of warehouses and data centres — the physical backbone of cross-border commerce.

equalbase.com
Interactive deep dive · 10:30 – 12:00

Ask anything. Get answers from people who've done it.

A moderated panel plus 1-on-1 time with GBC subject-matter experts. Every practical topic that decides whether an operation succeeds in Johor — on the table.

  • Government, regulations & licensing
  • Land, infrastructure & construction
  • Utilities, security & logistics
  • Set-up, financing & tax
  • Sourcing & sub-suppliers
  • People, people & people
Registration

Two doors. Same room.

Please register through the partner that matches your location. Both paths lead to the same day in Johor.

Please book your hotel early. Several major events are taking place in Johor on the same day. The DoubleTree by Hilton Johor Bahru holds a limited number of rooms at special event rates for our participants — we strongly recommend securing your reservation as soon as possible.
With thanks to our sponsors and supporting partners.

A non-profit event, powered by our community.

The German Business Council Johor is a non-profit association. This event is made possible through the generous contributions of our sponsors and supporting partners.